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with schools
Tohelp Children achieve full potential.
with schools
Tohelp Children achieve full potential.
with schools
Tohelp Children achieve full potential.
Who are we?
- We are Fort bend ISD parents and software engineers.
- Enrolled our kids in extended learning, after school activities, and summer camps.
- Experienced all the frictions in selecting the right camps and courses for kids.
- Surveyed 100+ parents and interviewed 20+ parents to understand the problems in kids' activities selection.
- Interviewed 10+ Entrepreneurs to understand their problems.
- Want to help parents by removing friction in kids' activities selection.
- Want to work with the extended learning team to help parents.
- Want to collaborate with Fort bend ISD and help raise money for enterprise funds.
Welcome to Parent Maestro
Extended Learning Team
Extended Learning team works to achieve the ISD goals.
Extended Learning team coordinate with schools to run the programs
Extended Learning team works with entrepreneurs / coaches.
Extended learning team works with ISD teams: Finance and Business, Risk management, and IT
Extended Learning team contributes to Enterprise Funds
Constraints/Circumstances
Extended Learning team needs to meet Enterprise Fund targets
Extended Learning has budgetary, Physical, Human ,and Digital resource constraints
Extended Learning team wants to increase Parent’s Engagement
Extended learning team has the freedom to innovate without disturbing the existing process
Extended team has scaling problems and prioritizes efforts with maximum return
Parents
Research Findings
- Want best of best for children
- Want best value for Money
- No time in the busy schedule
- Want Peace of Mind
- Word of Mouth is main source of information
- Don’t know all the options available
- Too much effort – looking online, reviews and booking
- Pro-active planning – with other parents
- Too many comms (Email Fatigue)
- Want Children to be happy
- Proud of Children’s achievement
- Want to be successful parent
Entrepreneurs
Research Findings
- Enrollment is mainly through Word of mouth
- Hard to track Marketing ROI – Google,Facebook
- Parents’ Engagement requires a lot of effort
- No tools to measure Parent’s/children's Engagement.
- Lack of knowledge of modern technology
- High cost of technology and marketing
- Steep learning curve and no time
- Want to be known as Success and Profitable entrepreneur
- Want to have Financial stable life
- Want to be known for Business Expansion and Community Contribution
How we want to work?
Example 1
- Surveys the parents to get information on the interested activity types.
- Analyze the survey data and understand the top two or three activity types.
- Discuss with local Entrepreneurs and agree on the approach to work with them.
- Build the activities on the mobile app and the support process.
- Agree on the success criteria – How many children will join etc. Launch the activities.
- Analyze the enrollment data vs. success criteria. Repeat with other activity types.
Example 2
- Surveys the parents to get information on the interested Summer Camps and frictions.
- Discuss with Summer Camps and agree on the approach to work with them.
- Build the activities on the mobile app and the support process. Remove frictions.
- Agree on the success criteria – How many summer camps sold etc. Launch.
- Analyze the sold camp numbers vs. success criteria.
Example 3
- Discuss with entrepreneurs and agree on the approach to work with them.
- Build the activities on the mobile app and the support process. Remove frictions.
- Agree on the success criteria – How many Birthday parties are sold etc. Launch.
- Recommendation to the Parents based on the Children's DOB and wish list.
- Analyze the sold numbers vs. success criteria.
Example 4
- Discuss with entrepreneurs and agree on the approach to work with them
- Build the Marketing activities on the mobile app and the support process. Remove frictions by building a call-to-action (enrollments, booking etc.) button.
- Agree on the success criteria – How many Call- to-action tasks are sold etc. Launch.
- Recommendation to the Parents based on the wish list and other criteria.
- Analyze the call-to-action numbers vs. success criteria.